What I Read: Switchback Tests and Randomized Experimentation Under Network Effects

https://medium.com/@DoorDash/switchback-tests-and-randomized-experimentation-under-network-effects-at-doordash-f1d938ab7c2a

Switchback Tests and Randomized Experimentation Under Network Effects at DoorDash
DoorDash
Feb 14, 2018·12 min read
David Kastelman, Data Scientist & Raghav Ramesh,
Machine Learning Engineer


“…given the systemic nature of many of our products, simple A/B tests are often ineffective due to network effects. To be able to experiment in the face of network effects, we use a technique known as switchback testing, where we switch back and forth between treatment and control in particular regions over time.”