https://dataanalysis.substack.com/p/special-edition-analytics-as-applied
Special Edition: Navigating Data Tensions and the Future of Analytics | Lauren Balik
Olga Berezovsky and Lauren Balik
Jan 8, 2024
“…it is now more expensive to acquire new customers, and these dollars can probably be better allocated to retaining top existing customers. This means more personalization and more experiences. AI will be best deployed in these retention use cases.”